强化理论的基本原理（Strengthen the basic principles of theory）.docVIP

强化理论的基本原理（Strengthen the basic principles of theory） The incentive effect in the management of All the world knows., but how to make effective incentive, but many experienced managers are scratching their heads. From the logic of economics, incentive effectiveness depends on at least the following premise: first, what is the incentive incentive provided by the recipient needs, and can cause the incentive recipients desire; second, the offer must be incentive is scarce and exclusive, that is to make the recipient get some exclusive third; incentive effect is not linear relationship between the yield curve, and pay increases and decreases, correlation is positive and negative, reasonable use, can not pass, not less than. Under these conditions, management scholars have put forward a lot of motivation theories and models, and Skinners reinforcement theory still has important theoretical and practical significance. Motivation principle of reinforcement theory Skinner believes that motivation involves the following two reflective processes: S (stimulus), R (response) and R (reaction) - S (stimulus). Thus supplementing and enriching the behavioral response model proposed by psychologists. All behaviorists focus on the relationship between stimulus and response. Before Skinner, people generally saw the stimulus - reaction model, which was concerned with stimulating behavior. This stimulus can make an actor react, so it has an incentive. But such incentives may not be effective. Because this model is the first stimulus, after the action, the stimulus is not likely to produce corresponding behavior. Money talks, bullshit walks., and took the money is not likely to go around. In this model, the stimulus can not form effective restriction on the subsequent behavior and is passive. Therefore, in reality, incentives based on this model are often unsatisfactory. Many managers are faced with this dilemma. For example, no bonus, no work, but not necessarily a bonus bonus; when you