收集媒体的告白潜力另管理有待开展（Collect the advertising potential of the media, another management needs to be developed）.docVIP

收集媒体的告白潜力另管理有待开展（Collect the advertising potential of the media, another management needs to be developed） In recent years, the rapid development of media science and technology has been evident to all. Then, followed by the collection of advertisements, crowding out, now has a certain market share. But so far, there have been restrictions on the collection of media. In other words, as long as a part of the people in the collection to find and understand some of my necessary products. Now many enterprises in the home, some famous website search engine below advertising, these advertising there is a certain effect, especially for those who are often on the Internet crowd. However, the influence of this kind of advertisement has not yet been carried out to the same level as other media. The present collection of advertisements is still confined to certain groups of people, and certain products are bound to be limited. The Yake while experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the mater