2018年湖南省茶陵县高中英语 Unit 1 Advertisi Welcome to the unit教案 牛津译林版必修4.docVIP

Unit 1 Advertising Welcome to the unit Teaching Aims: To make students aware of the role of advertising in our daily life To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them To discuss the last three questions to improve their speaking ability Teaching Key Teaching Difficulties: To help students understand the role of ads The usages of some key words. Teaching Procedure: Step One: Leading-in T: (Greeting the class as usual) Now we will talk about advertising. Then by the way: Do you like reading or watching advertisements? What kind of ads do you like best? And why? Where can you find advertisements? (T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.) Ss: … (Encourage them to express themselves) Step Two: Speaking T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are six pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions: What can you see in the picture? What can you read on it? What does it persuade us to do or what does it try to tell us? Ss: … (Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think about the above questions) T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the six pictures again. Later on put each of them in the correct group. To sell a product or service Educate about people Oxlin Airlines (1) Shine Shampoo (4) Earth Day (2) Anti-drugs (3) T: Wonderful. I think most