麦格理-全球-电子竞技-电子竞技洞察：野蛮生长-20170908-Macquarie-eSports Insights Madness In The Making.pdfVIP

GLOBAL eSports Insights Madness In The Making We are seeing increasing signs that eSports is gaining traction at the collegiate level due to strong grassroots support within the institutions and as campuses look to capitalize on this growing theme from both an academic and athletic perspective. The collegiate eSports scene is a global phenomenon:  North America’s collegiate eSports dates back to the 70s and has evolved into an established ecosystem that includes 65,000 students from ~ 1,000 institutions competing in three major collegiate leagues: the American Video Macquarie’s eSports Thesis Game League (AVGL), the Collegiate Star League (owned by Cineplex), and eSports is becoming an important part of publishers’ Tespa (an Activision partner in eSports scholarship). eSports is also making its business strategy and will continue to gain mainstream traction on rising viewership and way into the classrooms at Georgia State University given its broad reach in investments from professional sports organizations. event planning, marketing, animation and coding. In the medium term, eSports could gain Olympics status as the IOC looks to add events that have  In Asia, Tencent and Garena have established a competitive ladder system for global appeal