服装业的发展研究大学论文.docVIP

毕 业 论 文 题 目 我国服装业的发展研究 专 业 班 级 学 生 学 号 指导教师 二〇一二年十月二十一日 摘 要 一、引言 服装产业，由于与人们的日常生活极为贴近，市场需求每时每刻都不曾间断，故一直被称为“永不衰落的产业”，拥有极为广阔的发展前景。作为“世界工厂”的中国早在2000多年前就开辟了丝绸之路，拥有极为悠久的服装出口历史。时至今日，中国已经年产服装百亿件，掌握全球服装产业总量超过60%的市场份额，是不折不扣的“服装大国”。随着20世纪末期和21世纪信息技术的突飞猛进，现代社会已从工 业化迈入了信息化，进而促使各行各业都走了上信息化管理的康庄大道。服装业也是如此。 关键词：服装业；国际竞争力；全球价值链 ABSTRACT China is the worlds largest clothing production and processing base, and it is the worlds largest dress to consume a country. The development of garment industry has greatly promoted the development of Chinas national economy, garment industry is our countrys important foreign trade industry. in order to better promote Chinas garment industry development, based on the actual binding theory, comparative analysis methods in-depth analysis of Chinas garment industry development.At the same time our clothing industry developments present situation, development trend and Countermeasures of lack, detailed and in-depth analysis, that garment industry there is a lack of independent design style, increasing pressure on the stock, clothing brand gold content is not high, industrial structure is unreasonable wait for a lot of problems, and in accordance with Chinas actual situation from overall point of view put forward the following suggestions: strengthen government guidance to positioning of Chinas garment industry international competitive rank, increase the technical inputs to enhance our country clothing quality, enhance the protection of trademark rights consciousness enhance the brand influence, the management personnel and the training of designer, encouragement and expand exports, open up the market, strengthening the management of enterprises to improve management efficiency, adjust the industrial structure and countermeasures.To realize the optimization of the industri