2014高考英语阅读理解基础精品二轮训练题（五）及答案.docVIP

2014高考英语阅读理解基础精品二轮训练题（5）及答案 阅读理解 Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a gift for self-promotion and because they have so much money to throw around. “It’s unfair,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…” The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more likely that you would obtain details about performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway regulations while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily amount of great disasters. 　 We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television