汉字标志设计初探.pdfVIP

第6卷 第1期 西安欧亚学院学报 Vol_6 No．1 2008年1月 Journal of Xi’an Eurasia University Jan．2008 汉字标志设计初探 任曼利 (西安欧亚学院艺术设计学院，陕西 西安710065) 摘要：作为标志设计元素的汉字，在现代标志设计遭到“冷遇”。我国的标志设计，应该注重延续 中华人文精神，充分发挥民族艺术的特长，并且将民族传统与时代精神结合起来。以文字作为符 号的形式进行标志的创意，具有很强的艺术表现力和视觉感染力，是标志设计的重要组成部分， 也是近年来标志设计的新导向。汉字是中国人民智慧的结晶，具有诸多艺术特征，它作为造型元 素运用于标志设计中，能显示出感人的艺术魅力。随着时代的发展，汉字必将以其独特的个性， 在标志设计中占有重要地位。 关键词：标志设计；汉字；设计元素 中图分类号：J292．13 文献标识码：A 文章编号：××××一××××(2008)01-0080-03 On design of logos in Chinese characters REN Man—li (School of Art and Design，Xikn Eurasia University，Xikn 710065，China) Abstract：As one of the elements used to design logos，Chinese characters are not paid enough at— tention to in modem design of logos．Therefore，this paper suggests that the design of logos in China should develop the humane spirits of Chinese civilization，make full use of the advantages of Chinese na— tional arts，and blend the national traditions well with times spirits by inheriting the wisdom from ances— tors．The design of logs with Chinese characters as signs has strong artistic expressive force and visual appealing．In designing logos，Chinese characters can play an important role．In recent years，more and more Chinese characters are used in logo designs．As the crystallization of the Chinese people~wisdom， Chinese characters have a variety of artistic features．With the development of time，Chinese characters will play more and more important roles in logo designs with their unique features． Key Words：design of logos；Chinese character；design element 标志作为大众传播的符号，具有寓意深刻、构 意、指事、转注、假借、形声6个方面的构形特点。 思精巧、简明新颖、标记性强等特点，同时又具有传 比如，象形是对某一事物分析后的抽象表现，人类 达视觉信息功能。汉字标志以其清新、典雅、简洁，