(旅游概论英文课件）L11 Tourism marketing (I).pptx

Recap;LECTUER 11 TOURISM MARKETING (I);;Outline;Knowledge Tree;Learning Objectives;Marketing [1];Marketing [2];;Marketing [3];Marketing [4];;;;Marketing [5];;Marketing [6];Marketing [7];;Marketing [7];;Marketing [7];;;Marketing [8];;;Marketing Mix [1];Figure 21.1 The marketing mix;Marketing Mix [2];;Marketing Mix [3];;Figure 21.2 Anatomy of the tourism product;Marketing Mix [4];Figure 21.3 Differentiation and positioning in relation to added value;Marketing Mix [4];;Figure 21.4 Price elasticity of demand;Figure 21.5 Income elasticity for different tourism segments by income;Marketing Mix