(旅游概论英文课件）L12 Tourism marketing (II).pptx

RecapCopyright@LKSTHMarketingMarketing mixMarketing planningTOUIRSM: PRINCIPLES AND PRACTICELECTUER 12 TOURISM MARKETING (II): ICTs and eTourismOutlineCopyright@LKSTHLearning ObjectivesICTsICTs and eTourismeTourism SectorsSummaryDiscussionFurther ReadingsQAKnowledge TreeCopyright@LKSTHLearning ObjectivesCopyright@LKSTHTo understand the nature of ICTsTo realize its influence on tourismICTs [1]Copyright@LKSTHICTs as the second industrial revolutionThe first industrial revolutionModel of the /wiki/Spinning_jennyspinning jenny in a museum in /wiki/WuppertalWuppertal. Invented by /wiki/James_Hargr