供应链管理第三版Unit2习题与答案.docVIP

Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: True Difficulty: Easy The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: True Difficulty: Moderate A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: False Difficulty: Moderate A company’s product development strategy specifie