网店背景下实体书店的营销模式研究~~以淮安市新华书店为例.doc

摘要 Abstract: For a long time, the book is the carrier of knowledge, people understand the world through books, and the bookstore is not two people get books. With the development of science and technology, Internet consumption has become one of the most popular current consumption patterns. Based on this background, the market prospect of the entity bookstore is a cause for concern. In this article, through analysis of the marketing pattern of entity bookstore, respectively by reading newspapers and magazines, design the actual purchase experiment to obtain data, interviews and questionnaire,