体育用品宁波体育用品制造业集群现象发展模式研究方案.docVIP

体育用品论文：宁波体育用品制造业集群现象及发展模式研究 【中文摘要】为了了解和掌握目前宁波体育用品制造业在产业结构、企业结构、产品类型等有关发展情况,本研究中对宁波、慈溪、奉化等体育用品制造企业比较集中地区地30家企业经营者进行了问卷调查,并走访了各地地文体局相关专家.调查研究发现,目前,慈溪是钓鱼用品、运动鞋和轮滑鞋地主要生产区,鄞州和奉化是运动服装地主要生产区.改革开放以来,宁波地体育用品制得到了快速地发展,但也存在很多问题,如:企业规模较小,不能形成规模效应;品牌意识差,产品附加值低;研发投入少,产品科技含量低;产业链不够完善等.面对这些问题和激烈市场竞争产业集群成为了宁波体育用品制造业地最佳选择.调查发现目前宁波在企业集聚、企业根植性、专业分工和互动以及其他支持体系方面已经具备了一定了集群条件.因此,根据相关产业集群理论本文对宁波体育用品制造业集群发展提出了三种发展模式:加工与创新并重地零散式集群模式、研发型地网络式集群模式以及以龙头企业为中心地集群发展模式.通过分析研究,本研究最终得出以下结论:宁波体育用品制造业已经有了一些明显地集群现象,但是其企业结构与产业链还不够完善.加快整合提升集群化发展,打造区域性品牌是当前宁波体育用品制造业最紧迫地任务之一.综合对宁波体育用品制造业发展具体分析,本研究对其提出以下建议:加强企业间联系合作,建立产业集群内产品研发、市场开发中心和信息平台;注重产品质量,提升产品档次;实施名牌战略,提高产品附加值;实施人才战略;加速相关产业链地整合;加强政府支持力度,构建良好地政策环境;依托宁波会展业地繁荣,提升体育用品地制造水平和市场竞争力. 【英文摘要】In order to understand and master the industrial structure, enterprise structure, product type and other relevant developments of Ningbo sporting goods manufacturing industry in the current, conducted a survey of thirty business operators in the areas of Ningbo Cixi Fenghua and other regions in this study and interviewed experts from around the Style Council. Surveys have found Cixi is the main production areas of fishing supplies, sport shoes and roller skates慪inzhou and Fenghua is the main production areas of sportswear. Sporting goods industry has been rapid developed since the reform and opening up in Ningbo; Howeve; there are many problems ,for example: businesses can not form a scale effect because of it抯 smaller scale; poor awareness of brand; low value-added of products, small investment of the invention; low technology content of products; economic industrial chain is not perfect etc.Industrial clusters become the best choice of Ningbo Sports Goods faced with these problems and intense competition in the market. The survey found that gather in the enterprise, the enterprise rooted, professional division of labor and interaction, and other support systems already have a certain cluster conditions at the present circumstances in Ningbo.This article proposed three d