传播学研究假设测试个步骤.docVIP

传播学研究假设测试的五个步骤 李异平 Communication Research: Theories and Statistical Methods Li Yiping School of Journalism and Communication, Jinan University Abstract：Generally speaking, theories and statistical procedures are not studied together in works on communication research. This essay tries to restate the five-step methodology in the usage of SPSS and in the interpretation of the statistical significance. Key Words: communication research, SPSS, statistical significance. [作者姓名] 李异平 (女)，湖南宁乡人 [作者单位] 广州暨南大学，新闻与传播学院 [作者职称与学历] 副教授、新闻与传