外贸函电与单证Unit 1.ppt

* * Business Text Production …………………2009年5月 International Business Letters 外贸函电 外贸函电 Teaching Plan Teaching Plan Week 1 Layout 1 Week 2 Language style Week 3 Structure Week 4 Establishing Business Relations Week 5 Enquiry and Reply to Enquiry Week 6 Offer, Counter-offer and Acceptance Week 7 Orders Week 8 Invoices 外贸函电 外贸函电 Teaching Plan Teaching Plan Week 9 Draft Week 10 Letter of Credit Week 11 Amendment and Collection Week 12 Packing Week 13 Shipment Week 14 Insurance Week 15 Complaints, Claims and Adjustment Week 16 Summary Unit 1 Layout of a Business Letter Objectives Layout Learning Objectives From this unit you will get to know: Definition of a business letter; Parts of a business letter; How to compose each part of a business letter. Unit 1 Layout of a Business Letter Definition Layout What is a business letter? A business letter is a formal written communication from one or more persons to another person or persons about a specific business matter, expressed simply and economically. Unit 1 Layout of a Business Letter Parts Layout Parts of a business letter (Sample letter on P2 for reference) 1. Company address 2. Reference 3. Date 4. Inside address 5. Salutation 6. Body 7. Complimentary close 8. Signature section 9. Enclosures 10. Copy Unit 1 Layout of a Business Letter Company address Layout Composing each part of a business letter 1. Company address A company may adopt a house-style letter-headed paper with its corporate identity and prestige. It usually concludes: ● company name ● office location ● telephone number ● e-mail address ● fax number ● website Unit 1 Layout of a Business Letter Company address Layout ☆ Points t