Chapter 5Company-Centric B2B and Collaborative Commerce(电子商务课件-英文版).pptVIP

Chapter 5Company-Centric B2B and Collaborative Commerce Learning Objectives Describe the B2B field Describe the major types of B2B models Describe the characteristics of the sell-side marketplace Describe the sell-side intermediary models Describe the characteristics of the buy-side marketplace and e-procurement Learning Objectives (cont.) Explain how forward and backward auctions work in B2B Describe B2B aggregation and group purchasing models Describe collaborative e-commerce and interorganizational systems Describe infrastructure and standards requirements for B2B General Motors’ B2B Ini