Chapter 1 Overview of Electronic Commerce(电子商务课件-英文版).pptVIP

Electronic Commerce:Managerial Perspective Textbook Electronic Commerce 2004: A Managerial Perspective, 3/e Efraim Turban David King Jae Lee Dennis Viehland Chapter 1 Learning Objectives Define electronic commerce (EC) and describe its various categories Describe and discuss the content and framework of EC Describe the major types of EC transactions Describe some EC business models Discuss the benefits of EC to organizations, consumers, and society Learning Objectives (cont.) Describe the limitations of EC Describe the role of the digital revolution in EC and the economic impact of