生鲜品电商包装存在的问题与对策-包装工程.pdfVIP

第37卷 第5期 包装工程 2016年3月 PACKAGINGENGINEERING 185 生鲜品电商包装存在的问题与对策 1 2 1 周浩 ，柯贤文 ，王利婕 （1.深圳职业技术学院，深圳 518000；2.武汉大学，武汉 430000） 摘要：目的目的研究电商模式下商品包装的特点，剖析生鲜电商包装存在的突出问题，并提出解决对策。 方法方法 通过文献研究、大数据挖掘、网络调研，结合自身购物体验，综述了生鲜电商及其运营模式，对电 商包装与传统运输包装、销售包装进行比较，剖析当前电商包装存在的突出问题，提出对策。结果结果 生 鲜品电商包装存在法规、标准缺失，保鲜效果堪忧，绿色环保性不足，用户体验不佳等诸多问题，亟待 研究解决。结论结论 电子商务的迅猛发展势必增加对电商包装的需求量，解决电商包装存在的诸多问 题，适度包装，降低运营成本，提升网购用户体验，是优化电商包装方案，促进电商发展必然选择。 关键词：生鲜电商；电商包装；完整包装解决方案；问题；对策 中图分类号：TS206.6 文献标识码：A 文章编号：1001-3563（2016）05-0185-05 Problems and Countermeasures of Fresh Products ’E-commerce Packaging ZHOUHao ，KEXian-wen ，WANGLi-jie1 2 1 （1. Shenzhen Polytechnic，Shenzhen 518000 ，China ；2. Wuhan University，Wuhan 430000 ，China） ABSTRACT ：The characteristics of commodity packaging in the E-commerce mode were researched, the problems in the fresh products′e-commerce packaging were analyzed, and the countermeasures were proposed. The fresh products E-commerce and its business mode were reviewed by means of literature research, big data analysis, network investigation and online shopping experience. The characteristics of e-commerce packaging were compared to the traditional transport packaging and sales packaging, the existing problems of the fresh products ′e-commerce packaging were analyzed, and the countermeasures were proposed. There were several problems of the fresh products′e-commerce packaging, such as the lack of standards and regulations, low fresh keeping effects, insufficient environment friendliness, and poor user experience, which