HND 商务文化策略报告.doc

1.0 Introduction The report is about the change in the external environment in JD Wetherspoon. It analysis the SPELT and SWOT of the J D Wetherspoon. It also analysis the relationship between organisational culture and organisational behavior in the JD Wetherspoon. J D Wetherspoon plc was founded by Tim Martin who opened the first J D Wtherspoon pub in1979. It now has over 600 pubs, which means that it has expanded on average at the rate of about one new pub each week. 2.0 Section 1 External environment 2.1 SPELT The Social-cultural factors are J D Wetherspoon provide children’s cutlery with children’s meals to convenience children. Most pubs now have a dedicated family dining area where children and adults can eat together. The area is restricted and limited to meal times only. Children are not allowed in the bar areas and the company believe it does greatly alter the atmosphere of the pubs. The Technological factors are each has a ventilation system (costing more than ￡100,000) which aims to ensure that customers do not leave smelling of smoke. J D Wetherspoon also has plasma screens and can show TV programmes. The Economic factors is in 2004, is clear price incentive drinks liquor larger measures, and reduce its cocktail has to these sales to produce adverse effect pitcher amount of alcohol in. In 2002, the price of the stock raised more than ten times its original value. The Political factors are related to alcohol and anti-social behavior, the governments attention, especially in the city center. So the JD Wetherspoon reaction, reducing their drinking cocktail pitcher in use, they canceled all price is favourable, drinks liquor greater measures. The Legal factors, the link between the brewing company is the traditional houses and bars that line the system has been lifted, from the determination of trade monopolies and quantitative restrictions on the merger committee can operate bars and beer. JD Wetherspoon retailers entering the market, represents a compa