服装销售网页色彩效果的模糊综合评价 fuzzy comprehensive evaluation of color effect of clothing sales webpage.pdfVIP

rnalofSilk 铄a习Jou 研究与技术 服装销售网页色彩效果的模糊综合评价 陈晓鹏，侯倩 (中原工学院服装学院，郑州450007) 摘要：为了提高服装销售网页的色彩效果，分析了目前服装销售网页色彩设计中存在缺乏统一色调 的整合、产品色彩表达不明确、缺乏色彩细节的变化等问题，建立了基于色彩分析的服装销售网页色 彩模糊综合评价指标体系和评价模型。根据理论分析与经验判断，确定了服装销售网页色彩评价中 一级与二级指标的权重分布，并验证了其根源性因素。最后，提出服装销售网页色彩设计的要点：网 页整体色调是第一设计要点；重视服装产品图片的色调；注重网页重点细部色彩设计。 关键词：服装销售网页；色彩效果；模糊综合评价；网页色彩设计；色彩评价体系 中图分类号：TS941 文献标志码：A 文章编号：1001—7003(2014)07—00424)5 EvaluationofColorEffectof Sales FuzzyComprehensive ClothingWebpage CHEN Qian Xiaopeng．HOU of of (SchoolFashion，Zhongy-uanUniversityTechnology-，Zhengzhou450007，China) thecoloreffectof sales aseriesof incolor Abstract：To improve clothingwebpage，thispaperanalyzes problems ofcurrent sales lackof ofunifoml color design clothingwebpage，includingintegration hues，ambiguousproduct andlackofcolordetail andestablishes evaluationindex and expression changes fuzzycomprehensive system evaluationmodelfor sales colorbasedoncolor totheoreticaland clothingwebpage analysis．Accordinganalysis confillllSthe distributionofthe and indicatorsin experience—basedjudgment，thispaper weight primarysecondary sales colorevaluationandverifiestheroot of clothingwebpage factors．Finally，thispaperproposeskeypoints sales color hueofthe isthefirst attentiontohuesof clothingwebpagedesign：overallwebpage keypoint；pay oncolor ofdetails．