《社会研究方法》艾尔巴比英文Ch7.pptVIP

Chapter 7 The Logic Of Sampling Chapter Outline Introduction A Brief History of Sampling Nonprobability Sampling The Theory and Logic of Probability Sampling Chapter Outline Populations and Sampling Frames Types of Sampling Designs Multistage Cluster Sampling Probability Sampling in Review Political Polls and Survey Sampling In the 2004 Presidential election, pollsters generally agreed that the election was “too close to call”. To gather this information, they interviewed fewer than 2,000 people. Election Eve Polls - U.S. Presidential Candidates, 2004 Election Eve Polls - U.S. Presidential