政府主导型展会发展前景探讨—以房博会为例—大学毕业论文范文模板参考资料.doc

政府主导型展会发展前景探讨 --以房博会为例 摘 要：我国会展业发展迅速，其中政府主导型展会是我国当前展会的一个主要举办形式,并有力地推动了会展业的发展。但在会展业发展的同时，政府主导型展会也出现诸多问题，引发了业界人士的争议。由于中国会展业当前情势等种种原因，政府主导型展会短期不会退出中国会展舞台，但其与会展业专业化、市场化发展趋势相违背，在一定程度上阻碍了会展业发展。 对政府主导型展会所存在的问题进行研究，并根据国外会展发展趋势，结合我国杭州房博会的发展历程，对我国政府主导型展会发展前景探讨。政府主导型展会应改变传统的组织模式，实行改革创新,对展会实行市场化运作，加快中国会展业的发展。 关键词：会展；政府主导；前景；探讨 Government Orientied Exhibition Development Prospects -- Take the Real Estate Expo for Example Abstract：Chinas exhibition industry development is rapid, including the governments leading exhibition is a major in the current exhibition held form, and powerfully promoted the development of the exhibition industry. But in the exhibition industry development at the same time, the governments leading exhibition also appears many problems. sparked controversy of industry insiders. Because of Chinas current situation wait for a variety of reasons convention, the governments leading exhibition short-term wont quit China exhibition, exhibition industry. But it and exhibition industry specialization and market development trend that is contrary to, to a certain extent, hampered exhibition industry development. Research the governments leading exhibition on the problems, and according to the foreign exhibition development trend. According to our countrys real estate expo in hangzhou, this paper discusses the development course of government leading exhibition development prospects. The governments leading exhibition should change the traditional organization mode, implement reform and innovation, to show a market-oriented operation, accelerate the development of Chinese exhibition industry. Key words: exhibition; government orientied; prospect; explore  目 录 一、引 言 1 二、我国政府主导型展会现状 1 （一）我国政府主导型展会的地位 1 1、我国会展业当前形势 1 2、政府在会展业发挥的作用 2 3、政府主导型展会存在原因 2 （二）我国政府主导型展会的特点 3 1、展会的类型 3 2、办展的方式及特点 4 3、其他形式展会特点 4 （三）我国政府主导型展会的优势 5 1、其他形式展会的问题 5 2、政府主导型展会的作用 6 三、我国政府主导型展会所存在的问题及原因分析 6 （一）政府主导型展会问题分析 6 1、举办展会对政府的内部影响 6 2、政府主导型展会对会展业发展的影响 7 3、政府主导型展会办展缺陷 7 （二）