微博网站广告信息的传播 Diffusion of Advertising Messages on Microblogging Sites.pdfVIP

The current issue and full text archive of this journal is available on Emerald Insight at: / 1066-2243.htm Breadth, depth, and speed: Diffusion of advertising diffusion of advertising messages messages on microblogging sites Lun Zhang 453 Department of Journalism Communication, Received 23 January 2014 University of Chinese Academy of Sciences, Beijing, China, and Revised 6 February 2014 ) T Tai-Quan Peng 16 June 2014 P ( 17 August 2014 5 Wee Kim Wee School of Communication and Information, 18 August 2014 1 0 Accepted 1 September 2014 2 y Nanyang Technological University, Singapore a M 9 2 7 Abstract 4 : Purpose – The purpose of this paper is to present an empirical assessment of the diffusion of 0 0 t advertising messages