商务英语写作 第2次课.pptVIP

Lecture 2 Review: Lecture 1 Practice! Using the information to prepare the parts needed for the letters below. The letter is signed by Mr. Chen Li and typed by you. There are three enclosures: the sales contract, the list of purchase prices, the list of selling prices for the last week. A copy of the letter must be sent to the Great Sea Company The letter must be sent to the very person, Mr. Danny Brown, the Sales Manager. Language and tone  语言和语气 The Weakest Links in Your Business Writing 商务写作中的最薄弱环节 So many young people with so many old-fashioned expressions 仍有大批年轻人使用大量过时的表达法 Old-fashioned expressions patterns: Please be informed (兹通知); This is to acknowledge receipt of your letter/e-mail(来信已收到); Enclosed herewith please find our catalogue for your reference(随信附上我们商品目录供您参考) (X) Old-fashioned expressions Popularly used expression Acknowledge receipt of thank you for I am writing to inform you 删除 According to our records our records show Please be advised that 删除 Under separate cover separately We apologize we are sorry Would you be kind enough would you please At your earliest convenience as soon as you can/as soon as possible Awaiting your prompt reply we look forward to hearing from you So many long-winded expressions 过多使用冗长的表达法 KISS---Keep It Short and Simple 使其保持短小精悍 I should be very grateful would you please Use words like: buy, try, start and end Do not use: purchase, endeavor, commence, and terminate Do not use: In regard to our records, This is to acknowledge/inform you that… Let’s get more active 多用主动语态 Active voice: Clear, vivid, interesting and personalized Passive voice: not so cleared, avoid mentioning personal feeling and lower down the impact of the bad news. Let’s get more active 多用主动语态 Using more active voice your letter writing. Eg. George cashed the check. The check was cashed. Using passive voice in letters convey bad news. Eg.Dear Mrs. Lee, Apparently you droppe