真功夫近年的瓶颈及营销策略 英语版.pptVIP

商英一班第四小组 李芷晴 李炜珊 陈于平 杨思瑾 余咏仪 欧嘉茵 梁倩欣 Kung Fu Introduction Kung Fu, founded in 1994, is the largest Chinese fast food chain enterprise企业 that runs the largest number of over 350 direct-sale stores. It is the first enterprise who realized the standardization of Chinese fast food. It earned many honors by taking the original cup steamed rice蒸饭 for its specialty. However, with the huge success, it had encountered many problems and suffered a bottleneck瓶颈 in the further development of enterprise. the biggest target customer group is the Urban white-collar城市白领 It advertises “Good nutrition is st