浅析广告英语翻译中的文化因素开题报告.pdfVIP

On CultureDifferencesinTranslationofAdvertisingEnglish 浅析广告英语翻译中的文化因素 By YangXiaoling SchoolofForeignLanguages AThesisProposal SubmittedinPartialFulfillment of theRequirementsfortheDegree ofBachelor ofArts SID:200651022 CLASS:2006(3) SUPERVISOR:ChenKuiyang AnhuiUniversity ofFinanceEconomics January 2010 On CultureDifferencesinTranslationofAdvertisingEnglish 浅析广告英语翻译中的文化因素 1. Purpose: Combining with advertisement translation practices thispaper intendsto explore how the cultural differences influence advertisement function, to discuss the cultural differences in the advertisments, and puts forward the artistic and effective methods ofadvertisingtranslation. Significance: Advertisement has becoming an important source of information in daily life as well asan essentialmeanstopublicizeandmarket productsand services.Astheproduct of culture, advertisement directly reflects the close relationship between language and culture. And advertising language is a special art form, which has profound cultural background and can be influenced by the tendency of the times. Cultural differences determine that it would be far from easy for Ad to reach its function for the world market. The cultural connotation reflected in translation must win receptors’ acceptance. 2. LiteratureReview: Hong weiqing (2004) argued inThe Cultural Lead-in in Advertising Translation that advertisement, being a manifestation of language in action, is a medium of communication and information in modern society. The translation of advertisement comprises language translation and cultural translation. He also attempts to explain, from the angle of culture, the tran