探讨顾客知觉价值之产品及交易知觉价值.pdfVIP

Service Science and Management 服务科学和管理, 2014, 3, 47-57 Published Online July 2014 in Hans. /journal/ssem /10.12677/ssem.2014.34006 Customers’ Perceived Value Focusing on the Customers’ Perceived Product Value and Transaction Value Yu-Tse Lin Department of Business Administration, Fu-Jen Catholic University, New Taipei Email: 076658@.tw, yutse@.tw st th nd Received: May 31 , 2014; revised: Jun. 25 , 2014; accepted: Jul. 2 , 2014 Copyright © 2014 by author and Hans