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基于社交网络上下文感知推荐算法
Software Engineering and Applications 软件工程与应用, 2015, 4(5), 101-113
Published Online October 2015 in Hans. /journal/sea
/10.12677/sea.2015.45014
Context-Aware Recommendation Algorithm
Based on Social Network
Lei Chen, Gui Li, Zhengyu Li, Ziyang Han, Ping Sun
Faculty of Information Control Engineering, Shenyang Jianzhu University, Shenyang Liaoning
Email: cl090303009@163.com
nd th th
Received: Oct. 2 , 2015; accepted: Oct. 16 , 2015; published: Oct. 26 , 2015
Copyright © 2015 by authors and Hans Publishers Inc.
This work is licensed under the Creative Commons Attribution International License (CC BY).
/licenses/by/4.0/
Abstract
Context and social network information is very valuable for building accurate recommendation
system. However, traditional recommendation systems could not combine different types of such
information effectively to further improve the quality of recommendation. Therefore, we propose
the context-aware recommendation algorithm based on social network SCRA (Social Network
Based Context-Aware Recommendation Algorithm). For different types of context, we partition the
rating matrix of initial user item by introducing random decision tree. In the leaf node of the tree,
matrix factorization is used. Besides, we incorporate social network information by introducing
Pearson Correlation Coefficient which contains context information to measure the similarity of
users. To predict the rating of users for an item, we solve the objective function. Real datasets
based experiments show that SCRA is better than the traditional recommendation algorithm in
terms of precision.
Keyword
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