职业女装的发展前景及其市场分析.doc

摘 要 职业女装发展前景的探析是依据我国职业女装发展的不足及存在的问题提出的具有针对性的研究。职业女装的发展预示着时代的进步，标识了女性地位的提高。为了更好的完善职业女装市场，职业女装发展前景的探析成为了摆在服装行业人士面前不可回避的问题。 本课题依据企业调研及参阅国内外有关资料，针对职业女装产业的发展现状、现存的问题、设计的要点、市场准入分析及面临的挑战，并结合我国职业装市场进行分析。职业女装发展前景的探析不仅对职业女装的研发及职业女装行业的发展指明了方向，同时对职业装行业的发展也会起到很大的推动作用。通过对职业女装发展前景的探析，本课题对职业女装的发展提出了可供参考的建议，也对职业女装发展前景广阔也进行了合理的分析，这也是本课题的意义所在。 关键词：职业女装 职业女性 服装行业 产业 Abstract The analysis of development of business suit-dress is based on the problems existed at present and the deficiency of development. The development of business suit-dress indicates the development of society and improvement of woman’s position in society. In order to consummate the market of it, the analysis of its future is a issue for the people in accouterments career. This thesis is based on company research and relative documents inland and overseas, which analyze it with the development situation, existed problem, design point, market analysis, and challenge, and combine with the Chinese accouterments markets. The analysis not only tells the research and development of it, but also has great expenditure. Through analysis of its future, this thesis provides suggestion which can be referred, which is the significance of this thesis. Key words: Business suit-dress business female accouterments career property 目 录 前言······························································································1 第一章 绪论...................................................................................2 第一节 我国职业女装的现状分析........................................................2 一、 职业装的概念......................................................................2 二、 我国职业女装的现状分析..............................................................2 第二节 职业女装现存在的问题........................................3 第三节 国外职业装的现状..............................................4 第四节 课题的提出及意义.............................................6 第二章 职业装的三大特点.......................................................7 第一节 实用性.......