2016年香港电子商贸的前景.Outlook for e-commerce in Hong Kong.pptxVIP

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2017-12-07 发布于浙江
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2016年香港电子商贸的前景.Outlook for e-commerce in Hong Kong.pptx

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2016年香港电子商贸的前景.Outlook for e-commerce in Hong Kong

;;;;;;;;What was in last year’s shopping basket?;Which channels are consumers currently using Currently online shopping, via e-commerce platforms and mobile apps, is considerably more popular in mainland China than in Hong Kong.;Where did Hong Kong consumers shop for these categories last year and where will they buy in the next 2 years? Online e-commerce platforms Mobile apps Physical stores;What technology do you plan to use when researching and buying in the next two years?;Ordering online and collecting themselves In the next two years, almost a third of surveyed consumers in Hong Kong are still planning on shopping in stores and carrying home their purchases, while 22 percent intend to order online for home delivery. However, up to a quarter of Hong Kong shoppers say, in the same period, they will ‘click and collect’ – i.e. order online and pick up their purchases in the store, or order online and pick up their goods at a fulfilment point, such as a convenience store. These types of services are being offered by a growing number of retailers globally and, if this model is widely adopted in Hong Kong in the future, the ‘click and collect’ option may be attractive to e-commerce retailers with no brick-and-mortar operation. Given the accessibility of shops in Hong Kong, many time-poor consumers may assume it’s more efficient to collect the products they’ve bought rather than wait in for a delivery. They may also want to ensure they get, first time, what they ordered, and have the opportunity to save on delivery charges. In mainland China, with the distance to stores often greater, twice as many consumers intend to order online for home delivery.;Challenges of Shopping Online;The appeal of cheap and convenient e-commerce Key attractions of e-commerce for Hong Kong consumers are: it’s potential cost savings, convenience, and the access offered to overseas brands and stores. The most popular feature is the possibility of having shipping and;;;;;;;;;If business decli