大综合2 lenovo.docVIP

The Marketing strategy of Lenovo in China marktet Submitted by : Suprivised by : Submitted on Table of Contents Planning Stage Section 1: Brief 5 1.0 Title of the project 5 2.0 Objectives of the project 5 3.0 Statement of Issues to be Investigated 6 4.0 Reasons and Relations of the Issues to the Topic 6 5.0 Covered as part of the group award 7 6.0 Justification for choice of businesses 7 7.0 Lenovos access to information of method 8 8.0 Explanation of the investigation methods 8 9.0 Evaluation of Lenovos standard 9 9.1 Analyze the 4P theories of Philip Kotler which have been affected the Lenovo 9 9.2 generic strategies – Michael Porter 9 Section 2: Planning 10 1.0 Timescales for conducting the investigation 10 2.0 Identification of the resources including time needed to carry out the investigation 11 Developing Stage Executive Summary 13 1.0 Introduction 14 2.0 Finding 14 2.1 Lenovo Wider Environment by Applying the Principles of SPELT Analysis 14 2.2 The Development of New Products 15 2.3 The Sales Promotion 16 2.4 Lenovo to Obtain Customer Views on Customer Care 17 2.5 Lenovo of Financial Data 19 2.6 The Demand for any Commodity can alter Depending on Many Influences 19 2.7 The Impact of the Internet on Lenovo 19 3.0 Assessment about Strategic of Lenovo 20 3.1 Analyze the 4P theories of Philip Kotler which have been affected the Lenovo 20 3.2 Generic Strategies – Michael Porter 21 4.0 Conclusion from Assessment 22 5.0 Recommendation 24 6.0 References 25 Appendix1 26 Evaluating Stage Section 1: Assessment the objectives 30 Section 2: Analysis the Effectiveness of Planning and Development Stages 30 Section 3: Assessment of the Strengths and Weaknesses of the Report 31 Section 4: Recommendations for Future Investigations 32 Planning Stage Section 1: Brief 1.0 Title of the project Lenovos marketing strategy in China on 21st century. 2.0 Objectives of the project The main objective of this project includes the in following content. In China, Lenovos market envi