【精选】服装网站策划书.pdfVIP

电子商务网站策划书 题 目：雅迪威服饰网站建设 学生姓名： 吴志娜 专 业： 市场营销 班 级： 1424301 指导教师： 汪建华 2016 年11 月27 日 目 录 摘要················································································································1 一、电商环境与契机···················································································2 二、网站定位································································································2 （一）目标客户定位················································································2 （二）核心产品定位················································································2 （三）独特卖点定位················································································2 （四）关键字定位····················································································2 三、网站的目标···························································································3 四、企业电子商务网站的内容··································································4 五、网站整体结构·······················································································4 （一）导航系统························································································4 （二）功能模块························································································4 （三）网站首页························································································5 （四）主要栏目························································································5 六、网站建设进度及实施过程··································································6 七、网站的推广···························································································7 （一）论坛推广························································································7 （二）搜索引擎推广························································