在线外卖平台大学生感知价值影响购买行为的实证研究.PDFVIP

International Conference on Advanced Information and Communication Technology for Education (ICAICTE 2015) The Effect of University Students Perceived Value on Purchasing Behavior on Online Takeaway Platforms Liang Huang1,a,* and Hui Du1,b 1 School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China abjtu.edu.cn, bhdu@bjtu.edu.cn *Corresponding author Abstract. Since University students are major consumers of online takea