星巴克国际营销案例分析.docVIP

星巴克 问题一：请使用PEST评估星巴克在中国的市场潜力 Political environment 1 With the Chinese economy increasing, Chinas middle class gradually grow and become the main consumer groups.The middle class in China has rapidly accepted Western standards as an acceptable standard of the bourgeois class 2The long-term economic development, the gradual reduction of government intervention efforts, and gradually improve the legal system, which provide a stable environment for economic development, China and the United States has broad prospects for cooperation. 经济环境 The growth of the national economy is growing rapidly, and