市场营销学题库marketing题库2.docVIP

Marketing Revision Part II Chapter 8 Product, Services, and Branding Strategies: Building Customer Value 1) We define a ________ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. A) private brand B) service variability C) service D) product E) service encounter Answer: D Diff: 1 Page Ref: 224 AACSB: Communication Skill: Concept Objective: 8-1 2) ________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ow