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Written Business Communication 英语商务写作要点(笔记)
I
No abbreviation or capital words
expand the subject line to make it more informative
salutation and closing: Dear……Sincerely
Consider “CC” or “BC”( blind copy)
80% of the writing should be in the active voice
15% passive voice is allowedsoften the tone present bad news
II: Intercultural Communication
High-context: little is said; most of the communication is inferred
Low-context: much is said; most of the communication is explicitly spelled out
Government: if information flows freely from the government, then usually that culture is low-context; if the information is a bit subdued(抑制) or all the information is not provided, probably that culture is high-context.
Cultural Differences
Individualism versus Collectivism
Time
Business versus personal relationships
Power relationship
Truth
Food
Intercultural Nonverbal Communication
Body language
Gesture
Space
Time(Monochronic一元时间模式, Polychronic 多元时间模式)
Clothing
Colors
The successful Intercultural Communication is:
Aware that his or her preferred values and behaviors are influenced by culture and are not necessarily correct.
Flexible and open to change
Sensitive to verbal and nonverbal behavior
Sensitive to differences among individuals within a culture
Aware of the values, beliefs and practices in other cultures
Common Writing Errors
Writing in the passive voice.
Writing using unparallel structure
Agreement: A: Subject—verb; B: Pronoun
Series Comma
Hyphen(连字符)
Correct semicolon use
Colon
Fragment
Run-on Sentences
Writing Contractions 缩写
Using exclamations points 感叹号
Exercises: You Attitude
We have expanded our inventory to give you the largest selection in town.
You can choose from the largest selection of gifts in town, thanks to Shepherd’s large inventory.
We shipped your order today.
The 500 red and gray sweatshirts you ordered were shipped today and will reach you early next week.
We are happy to give you a credit line of $2000.
You now have a credit line of $2000 with Visa.
(Don’t talk about the reader’s feel
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