OP044 VPI Program部门经理 主管VPI计划.docVIP

Department Manager / Supervisors V.P.I. Program 部门经理VPI计划When Mr. Sam started the Volume Producing Item (VPI) contest in 1976, he intended it to be an opportunity for his associates to showcase their merchandise talents in promoting items they believed could be top-selling products. 当山姆先生1976年开始VPI计划时，他的初衷是让员工们有机会表现他们的商业天赋，促销他们认为会畅销的商品。The Department Manager / Supervisors VPI Program is designed to encourage you to be better merchants. It challenges you to improve your merchandising and sales promotion skills. How well you develop these skills is a key to our continued company-wide success. The program allows you to select an item, order it into your unit, feature it, and report your sales success at the end of your promotion. 年部门经理/主管VPI计划旨在鼓励各位成为更好的商人。这一计划激励参与者去丰富其商品知识、提高促销技巧。员工对这些技能的掌握程度是公司能够持续发展，并取得成功的关键。VPI计划允许参与者自己选择商品、安排订货、做特卖追踪、并在促销结束后总结销售成绩。How To Start: 怎样开始Choose these types of items: Items that have not reached their sales potential An overstocked item A new item A basic item Rollback item A local purchase An item with only one price point Items may have multiple colors, flavors or sizes(If they are the same price point The gross margin of the item is not necessary to be above the departmental average margin Multiple SKU’s Will Not qualify These items do not qualify: Company-directed promotional items In-unit sale items Monthly Top 15 Sellers items Tab items Comp or AD Items Previous months VPI items 可选择这样的商品： 未充分发挥销售潜力的商品 库存过大商品 新商品 基本类商品 当地采购商品 只有一个零售单价 拥有多个颜色，口味，尺寸的商品，如果只有一个零售单价，也可作为VPI 商品毛利无特别要求(低于或超过部门平均利润均可) 非单品不能作为 不可选择这样的商品： 公司安排促销的商品 店内促销商品 每月“前15名”商品 彩页商品 竞争商品以前作过VPI的商品 The Planning Timeline 计划时间表12 Weeks Out: Along with the associates in your department, you need to choose an item from your department for a future months promotion. Order the merchandise at that time. 12周前：与部门员工一起从部门选择一种作为下月VPI促销商品，并订。8 Weeks Out: Hold a brainstorming session with your department sales associates to plan a creative display. 8周前：与部门员工一