交通银行淮南分行个人银行业务发展策略研究.docVIP

分类号 单位代码 10697 密级 学 号 200520382 硕士学位论文 Dissertation for Masters Degree 专业学位 目：颜银纖■南.分■行土人银撤务麗策.略研.S 学生姓名：胡东指导教师：徐禽勇学科专业：工商管理学位类别：工商管理顿士（MBA) 00七年六月Title:The research on the development strategy of personal bank business of bank of communications Huainan branch Specialty: Business Administration Name: Hn dong Signature: Tutor: Xu zbang yong Signature: Abstract In recent years, as development of the market economic system of our country being complete, social economy realizes the pluralism progressively，individual economy，private economy，shareholding system economy can all be developed comparatively fast, thus promoted the whole social economic demand，has expanded development space of personal banking. Meanwhile, the personal bEuoking of the commercial bank of our country begins to develop to some extent too, but the paces does not yet unhappy, the overall level is not high. At this time, the personal banking tiiat our country will be open to foreign capitals bank in an all-round way, the Chinese aid foreign money bank was fiercer in contention of the personal banking. So, tiie development of the deep personal banking of research, has already had comparatively realistic directive significance to the banks studied, have reference fimction to the other commercial banks of our country. Literary grace this with research approach that theory combine case with，study Bank Of Communication Huainan branch personal development tactics of banking. Thesis subject proceeds with concept of the personal bank at first, has introduced the intension of the personal balking, and domestic development，and develop relevant theories with a bank of people after explaining the personal banking is abroad, have analyzed that develops certainty and necessity of the personal banking; Then has analyzed macroscopical environment and micro environment that Bank Of Communication Huainan branch faces, point out its chance and challenge faced; Then analyse in depth the state of t