人教版新课标高中英语（选修9）课件-Unit 5 Inside Advertising教案.docVIP

Unit 5 Inside Advertising I 单元教学目标 Skill goals技能目标 Discuss advertising and advertisements. Talk about how advertisement works. Talk about the truth and ethnic of the advertisement. Learn the object complement.Write an advertisement for a certain target. II 目标语言 功能句式 Talking about the process, effect and honesty of advertisements I think…because… I don’t think…because… I can remember… I think it would be a good idea to… I can tell whether…by … 词 汇 1. 四会词汇 billboard, casual, garment, association, target, basis, technique, lane, feature, corporation, budget, expense, broadcast, visual, generate, response, stereo, refresh, partly, murder, suitcase, sheet, actress, typist, spokesman, fluent, hostess, invitation, chairman, dial, operator, liter, mature, fashion, misleading, ethical, dishonest, alcoholic, tobacco, ban, promote, immoral, decent, ethics, offending, beware, consumer, trustworthy 2. 词组 turn…into, fit in (to), rely on, have no use for 3．重点词汇 advertiser, inform, worthy, rely, appoint, raise, conscience 重 点 句 子 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. P42 As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear. P 43 However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them. P43 They believe these adverts will affect the way people think about their driving habits and will subsequently reduce the number of road accidents. P43 This is why many countries have a government organization which examines complaints about ads. P49 A consumer can complain to the organization, giving reasons for their complaint, and if the complaint is correct, the organization can make the company stop using the offending advertisement. P49 When it comes to advertising, consumers need to be educated about techniques