人教版新课标高中英语（选修9）课件-Unit5 Inside advertising--period4 Workbook-listening and talking.pptVIP

2 Mr Hall, a teacher of a senior English class invited the president of an advertising agency to give a talk to his class. When the talk was over, the students asked the president some questions. Listen to the tape an number the questions above in the order tha t you hear them. 3 Read the questions on page 83 and then listen to the tape again. Tick the answers that best summarize the president’s reply. 4 Listen to the tape again and focus on the president’s replies. Before she answers the questions she makes a comment about each question. Complete her comment and discuss why she begins her answer with these comments. 1 That’s an _________ question. 2 Good _______, Ben. 3 Yes, I ______________________, but in fact, we’d be a lot worse off without advertising. 4 That’s _____________ question. 1 Look at the advertisements below and discuss the following questions in your group. Example: In AD1, the advetiser claims that there is a reduction of at least 50 per cent on all carpets and as much as 90 nper cent on some. 2 Do you think the claims the advertisers make are true? Give reasons. 5. It is against the law to serve ________ drinks to teenagers. * Unit 5 1 Before listening, discuss these questions in groups giving reasons for your opinions. 1 Would it be a good idea to ban advertising? 2 How can you tell if advertisers are being truthful or not? 3 If companies stopped spending money on advertising, would the goods be cheaper? 4 Does advertising really promote products and services? 4 3 1 2 1 C 2 B 3 A excellent point Understand your feelings another good 1 What claim does each advertisements make to persuade the consumer to buy the product? In Ad 1, the advertiser claims that there is a reduction of at least 50％ on all carpets and as much as 90 ％ on some. In Ad 2,the advertiser claims that the TVs they sell cost only 25％ of other TVs of the same quality. In Ad 3, the advertiser claims t