2013荷兰设计周.docVIP

2013荷兰设计周：荷兰时尚面料品牌 Vlisco to work with a list of designers Dutch Design Week 2013: a Dutch fashion textile brand that has a huge following in Africa but which is virtually unknown in Europe has announced a series of collaborations with contemporary designers. Congo Chair by Theo Ruth for Artifort, 1952, covered with Studio Jobs print for Vlisco Vlisco, a 167-year-old company that produces grande, grotesque, outspoken hand-printed textiles, staged an exhibition called Vlisco Unfolded exhibition in Eindhoven during Dutch Design Week, presenting its new collection, archive material and its company history as well as a one-off print produced in collaboration with Studio Job. Studio Job print for Vlisco Vliscos creative director Roger Gerards said the collaboration with Studio Job was the first in series of projects with external designers. We want to do more and more, he told Dezeen. There is a list of designers we are going to work with. Celebrate Winter 2013 collection. Photograph by Dirk Lambrechts Vlisco, based in Helmond close to Eindhoven, employs 800 people in the Netherlands and has an in-house design team of 50 people, yet is barely known in its home country. Celebrate Winter 2013 collection. Photograph by Dirk Lambrechts Theres a huge contradiction between how the brand is perceived in west Africa and how its perceived here, said Gerards. [But] I dont mind that much that people dont know us here. There are 400 million people living in west and central Africa and we are world famous there. You see people wearing us everywhere. Jeude Couleurs Winter 2013 collection. Photograph by Freudenthal Verhagen Vlisco was founded in 1846 and its signature fabrics, made using a 21-stage process involving wax-based batik techniques, soon found favour in Africa, where they were bartered by Dutch traders en route to Indonesia, which was the intended market. Unseen Summer 2013 collection. Photograph by Barrie Hullegie The company started to develop bold, colourful prints fo