京东,淘宝电商战略分析(英文版).doc

Assessment of JD mall and T Arisa 李佳佳 013411233 Abstract In this paper I will assess the two groups presentation .They are JD and T . Personally, the two group’s performance should scored ‘credit’ because they introduced the website both from the background of the website, business model, product strategy, price strategy aspects and proposed the problems of the enterprise’s business model, which reflect actual problems of both enterprises. My work is to make some addition of their analysis .mainly on the profit model and business model. Because to achieve the strategy of the two companies (to maximize the trading volume and monopoly the e-business market in china), these two sub-strategy is essential while the two groups did not analysis them perfectly. Values of my work To evaluate the two e-business’s business model and give my suggestions to improve the existing business model .then give personal proposal about the ’s self logistic system and JD’s self payment platform. All of these can help readers understand the strategies of the and JD mall comprehensively. Summaries of the two groups’ presentations : Firstly ,the two groups introduced the background of the two websites .they are the Chinese top Online retailers and established in china in around 2000,which are in 1998(JD) and 2003() respectively. At that time the internet just set up in china. T T founded by Alibaba company. It has created miracle in the Internet e-commerce enterprises. Its user groups tend to consumers, or a daily operation more by consumers to dominate the . Ali Wangwang, Alipay are the major power “weapon” of . The most characteristic should be Ali Wangwang this instant messaging software, contact or message to the buyers and sellers are very convenient. In addition to Alipay for the buyer to provide payment guarantee. buyers in the purchase of more without any menace from the rear. That is the beginning of the creation is regarded as the most successful domestic network investment