原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
- 4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
- 5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传，每下载1次， 网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
1 1,2
F713.32 A
Study on The Forming Mechanism of The Retailer’s Competitive Advantage
1. 1.2.
LI Fei WANG Xu-hui
(1.School of Economics And Management, Tsinghua University, Beijing 100084,China;
2. School of Business Administration; Dongbei University of Finance and Economics Dalian 116025 China)
Abstract In this paper, the authors deem that retailer’s competitive advantage derives from retail
business process, while business process characteristics come from the retailer’s resources. On the
basis of which, we build up a research model about the forming mechanism of the retailer’s
competitive advantage and do a case study on Wal-Mart according to this model. The competitive
advantage of Wal-Mart is “Everyday is low Price”, which comes from business process of “low
cost purchasing- low cost delivering- low price selling- low cost purchasing”. The guarantee of
Wal-Mart’s business process lies in enterprise’s resources that include logistics system and
information system, as well as the relationship with the customers and the partner fellowship with
the employee.
Keywords retail marketing competitive advantage competency Wal-Mart
100004003
文档评论（0）