2.运营商的工作CellPhoneOperatorsWork中国零售连锁领导者The.pptVIP

* 金融危机中消费电子渠道的重要性 The Importance of Consumer Electronic Channels During the Economic Crisis 中国零售连锁领导者 The Leading Mobile Retailer in China 一· 全球金融危机下的宏观背景 Global Financial and Economic Crisis Background 1. 中国正调整经济发展结构 China has been adjusting its economy development Infrastructure 从依赖出口 From depending thoroughly on exporting 扩大内需 To increase domestic demand Opportunities 机 会 居民的消费水平 Consumption level of residents has been increased  消费电子需求 the demand of consumer electronic has also expanded 在逐步完善社会保障的情况下 improve the social security situation step by step 中国零售连锁领导者 The Leading Mobile Retailer in China 中国零售连锁领导者 The Leading Mobile Retailer in China 2. “家电（含手机）下乡”作为扩大消费的一个重要政策，其拉动效应逐步显现。 “Household appliances (including cell phone) to the countryside as an important policy to expand consumption, its stimulating effects of emerging.  手机与消费电子在T3 – T6级市场需求 明显扩大 Cell phones and consumer electronics in T3 -T 6 significantly expand the market demand 3. 农村城镇化 – 未来10-15年农民进城，作为社会化的第一需求手机等消费电子的需求也会迅速提高。 Urbanization--farmers into the city in the next 10-15 years, as the socialization of the first demand for mobile phones and consumer electronics demand will be increasing rapidly. 二 消费电子行业供应商的新机会 New Opportunities for Suppliers in the Consumer Electronic Industry 中国零售连锁领导者 The Leading Mobile Retailer in China 1. 在中国靠外销出口的手机及消费电子工厂，现在应加大国内品牌的分销，市场和零售投入，满足中国市场需求。 For factories depending on exporting business in the cell phone and consumer electronics now should be to increase domestic brand, distribution, marketing and retail investment, to meet the Chinese market demand. 2. 供应商应与迪信通专业连锁店一起 拓展 T3 – T6级市场。 Supplies should expand the retail stores together with D.phone in T3-T6 market. 中国零售连锁领导者 The Leading Mobile Retailer in China 3. 中国的电子工厂可以依靠成本(平面，TV，互联网）较低的优势，去创立品 牌，尤其是到T3 – T6 级的市场中去推广自己的消费电子品牌。 Chinese electronics factory can rely on the low costs (p