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* Introduction of Hsu Fu Chi ◆Hsu Fu Chi International Limited is a snack food enterprise which origins from Taiwan China and registered in Dongguan Gunagdong Province of China in 1992. ◆After it listed in Singapore Exchange Limited in 2006, Hsu Fu Chi now has more than 3.7 billion Yuan annual operating income, 460 million Yuan annual net profit, 100 operating sales office and more than 16000 directly controlled retail points. Introduction of Hsu Fu Chi 500 thousand square meters office area, and over 10 thousand staffs (Hsu Fu Chi 2011). ◆The company has three main business segments:candy products(50%), biscuits and cookie products(30%),and sachima products(20%),over 90% of its business are based in China market. The official web of Hsu Fu Chi Target customers ◆White collars as the main body of the high-end consumer groups. ◆This kind of people pay more attention to the quality of the products and taste. They have a strong purchasing power and high purchase frequency, and easy to form brand loyalty. Products Markets ◆The main products of Hsu Fu Chi including but not limited as follows: Candies,Chocolates, Pastries, Sachima, Jellies, and puddings etc. ◆The main markets of Hsu Fu Chi including but not limited as follows: TheU.S, Canada, Euromarket, Australia, Philippine, Malaysia, Thailand, Newzealand, Indonesia, Korea, Japan, Hongkong, Macao and Taiwan etc. Promoting the product ◆Hsu Fu Chi uses the bright color to attract potential customers’ attention.For example,the package of candies often in red,yellow and gold. ◆Hsu Fu Chi often introduce new products to arouse people’s interest in the product. ◆Many products of Hsu Fu Chi have good quality,people who taste its products always speak highly of them. The style change of other products ◆We know Hsu Fu Chi Lunar New Year candies, it has become synonymous with”New year candies”. ◆It would be better other products of Hsu Fu Chi can also become the syoboml of festivel.p