著名英语广告词.ppt

Advertising Language What is adverting ? Definition: Adverting is the nonpersonal communication of information usually paid for and ususally persuasive in nature about products, services, or ideas by identified sponsors through the various media. 广告，即确定的组织或个人为了一定的目的，依靠付出费用，由指定的媒体，将产品，服务或者理念的真实信息传播出去的一种信息交流活动。 Function of advertisement 1. Markeing function 2. Communication fuction 3.Education Fuction 4. Economic Function 5. Social Function Lexical Characteristics of Advertising language 1.word formation Give a Timex to all, to all a good time. This is an ad of watch Timex= Time + Excellent, which focus on the exactness of the watch. 2.Use Foreign Language to strengthen the effects 3. Few verbs are used. G.N. Leech, English linguist, lists 20 most used verbs in his English in advertising. They are : make, get, give, have, see, buy, come, go, keep, look, need, love, use, feel like,m choose, take, start, taste. 4.Use adjective and the Comparative degree and superlative degree of adjective. The world’s coolest. (Philip’s CD player) 5. Use simple words and spoken language Just do it. 6. Use Eclipses Take it to the “net”.(Internet ) 7. Use lots of compound words Time-saving oven Lets make things better. 让我们做得更好。 Philips 飞利浦 Feel the new space. 感受新境界。 三星电子 Samsung Take TOSHIBA, take the world.　　 拥有东芝，拥有世界。 东芝电子 TOSHIBA Intel Inside 给电脑一颗奔腾的“芯”。 Intel Pentium 英特尔奔腾 Kids cant wait. 不尝不知道， 苹果真奇妙。 Apple thinks different. 苹果电脑，不同凡“想”。 Apple/Macintosh 苹果公司 * * The choice of a new generation. 新一代的选择。 Pepsi 百事可乐 Obey your thirst． 服从你的渴望。 雪碧 Sprite Good to the last drop. 滴滴香浓， 意犹未尽。 Maxwell 麦氏咖啡 Take time to indulge． 尽情享受吧！ 雀巢冰激凌 Nestle The taste is great. 味道好极了。 雀巢咖啡 Nestle Cafe Fresh-up with Seven-up. 提神醒脑，喝七喜。 Seven-up 七喜 Things go better with Coca-cola. 饮可口可乐，万事如意。 Coca-cola 可口可乐 As natural as rain. Heineken 喜力 如下雨般自然。 To me,the past is black and white， but the future is always color. 对我而言， 过去平淡无奇； 而未来，却是绚烂缤纷。 轩尼诗酒 Heneezy REMY MARTIN XO Exclusi