从用户的上网动机分析电商价值链.docVIP

电 子 科 技 大 学 UNIVERSITY OF ELECTRONIC SCIENCE AND TECHNOLOGY OF CHINA 学 士 学 位 论 文 BACHELOR DISSERTATION 论文题目 从用户的上网动机分析电商价值链 学生姓名 吴璟 学　　号 200912204005 专　　业 工程管理 学　　院 经济与管理学院 双学位专业 电子商务 指导教师 秦福建 指导单位 重庆文理学院 2013年 　4　 月 　25 日 从用户的上网动机分析电商价值链 【中文摘要】：本文综合多种理论与实证研究的成果,从出发分析网上购物的程及影响因素;力图在微观分析中,构建网上购物程个体内部因素与外部因素的联系,从而为全面理解消费者接受并采用网上购物奠定了基础。电子商务的模式,提出了电子商务价值链的概念,并在电子商务价值链的框架下研究电子商务活动所涉及的基本活动、电子商务价值导向以及运作模式。着重强调有助于企业根据消费者需求变化组织生产经营活动，提高市场营销活动效果，增强市场竞争力。  Abstract Theoretical and Empirical Study of the combination of the results, starting from the analysis of the individual consumer online shopping process and influencing factors; to in microscopic analysis, construction of online shopping process and the relationship between the individual internal factors as well as the individual internal factors and external factors, so as to comprehensively understand the consumer acceptance of online shopping and the foundation.. Therefore, we need to study the virtual value chain in e-commerce role.  Firstly, Discussion of the electronic commerce mode, put forward the concept of the value chain in e-commerce, basic activities, and in the framework of e-commerce value chain of e-commerce activities involved in the search platform. Then I put the virtual value chain of content, e-commerce value orientation and operation mode. I have the structure of the virtual value chain analysis and value-added process, and further discussion of the virtual value chain construction and optimization program. Then In the electronic commerce operation mode, emphasize to consumers as the center, to study the need, help enterprises according to consumer demand changes in tissue production and business activities, so finally, I put forward this way the value of the network. improve the effect of marketing activities, to enhance the market competit