第4天精讲阅读真题译文与词汇笔记.doc

第四讲 独句段的作用与引用的处理方式 独句段在文中的作用 另见94年 Passage 4 第5段独句段 The prospects for cure, though still distant, are brighter.（位置决定其作用是承上启下） 95年 Passage 1 第3段独句段 Advertising does more for the material benefit of the community than any other force I can think of. （位置决定其作用是总结） 二、引用的处理方式 引用目的：加强作者原有的观点 引用形式：正、反两种 Tips: 在阅读过程中应把握引用的目的，而不是应用的内容。 1995年Passage 1 　　Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more. 　　And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. 　　Advertising does more for the material benefit of the community than any other force I can think of. 　　There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rat