Kit Kat的资料.docx

After launching in the 1930s, Rowntrees Chocolate Crisp was originally advertised as the biggest little meal and the best companion to a cup of tea. During World War II, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan what active people need. Kitty the Kat arrived in the late 1940s to emphasise the rich full cream milk qualities of the bar and, thanks to contemporary improvements in production methods, also highlighted the new and improved snap by responding to a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969.在1930年代推出之后,朗特里的巧克力脆最初广告“最大的小饭”和“一杯茶最好的伴侣”。二战期间,奇巧被描绘成是一个有价值的战时食品的口号是“活跃的人所需要的东西”。“Kitty Kat”在1940年代末到达书店时,强调“富全脂牛奶”条的品质,多亏了现代生产方式的改善,还强调了新的和改进的“临时”应对饼干被折断的屏幕。第一个奇巧的海报出现在1951年,第一个彩色电视广告出现在1969年。在1930年代推出之后,朗特里的巧克力脆最初广告“最大的小饭”和“一杯茶最好的伴侣”。二战期间,奇巧被描绘成是一个有价值的战时食品的口号是“活跃的人所需要的东西”。“Kitty Kat”在1940年代末到达书店时,强调“富全脂牛奶”酒吧的品质,多亏了现代生产方式的改善,还强调了新的和改进的“临时”应对饼干被折断的屏幕。第一个奇巧的海报出现在1951年,第一个彩色电视广告出现在1969年。Since 1958, the slogan for the Kit Kat in the UK and elsewhere has been Have a break... have a Kit Kat. However, in 1995, Nestlé sought to trademark the Have a break portion. After a ten-year legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July 2005 to send the case back to the British courts.[19] In 2004, Nestlé UK used the slogan Make the most of your break, but later returned to the original slogan.自1958年以来,奇巧的口号在英国和其他地方已经“休息一下…有奇巧”。然而,在1995年,雀巢公司寻求商标“休息一下”部分。经过十年的官司,由竞争对手争夺火星,欧洲法院裁定2005年7月7日寄回英国法庭。[19]2004年,雀巢英国使用的口号“充分利用你的休息”,但后来回到原来的口号。The United States also used the short-lived slogan, Tastes So Good, Youll Roar, in the early 1980s. The TV commercial most known from this slogan involves a young man biting into one of the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently, knocking items from the shelves. Another short-lived US slogan was Thats What You Want, whose television adve