嵊州市茶叶企业电子商务应用研究（已处理）.docVIP

嵊州市茶叶企业电子商务应用研究毕业论文 毕业论文 (20_ _届) 嵊州市茶叶企业电子商务应用研究 摘 要 茶叶是嵊州市的一大特色产业、致富产业和支柱产业。茶叶产品贸易长期以来一直采用传统的经营方式,消耗时间长,信息传递较慢,市场调节能力相对薄弱。电子商务作为一种先进的商务模式,以其独特的信息化、无时空限制、交易自由等特点迅速发展,它能很好地解决茶叶及相关产品在交易过程中的滞后性问题,对市场反映不灵敏以及传统模式交易成本高、效率低、受时空限制等种种问题。 本文将电子商务引入到了茶叶行业中,首先,本文介绍了电子商务的概念以及发展现状,同时引入茶叶行业应用电子商务的情况,为了能够更加准确的反应茶叶行业应用电子商务存在的问题,选择嵊州市茶叶企业中的60家企业进行实地访问以及问卷调查,得到相关的数据。其次,将得到的数据进行整理分析,总结出嵊州市茶叶企业实施电子商务存在的问题和阻碍因素。最后,本人针对提出的问题,研究嵊州市茶叶企业电子商务应用策略及解决方案。 关键词:茶叶企业;电子商务;问题与建议 Abstract Tea is a major feature of Shengzhou industries, rich industries and pillar industries. Tea products trade has long been the traditional mode of operation, time-consuming long, slow transmission of information, market regulation is relatively weak. Is an advanced e-commerce business model, which because of the rapid development of information technology, there is no time and space free trade, It is a good solution to the tea and related products in the transaction process lag issues, reflecting the insensitivity of the market and the traditional model of transaction costs, low efficiency, subject to constraints of time and other problems. This paper introduced the e-commerce to tea industries. First, this paper introduces the concept of e-business development status, while the introduction of the tea industry applications of e-commerce, and in order to be more accurate anyway, the tea industry, the problems e-commerce application, select 60 tea companies in Shengzhou to companies in the field visits and questionnaires to obtain relevant data. Second, I analyze data, summarizes Shengzhou tea enterprise implementation of e-commerce problems and obstacles. Finally, I raised the question for the study of tea Shengzhou enterprise e-business application strategy and solutions. Key words: Tea enterprise;E-commerce;Problems and Suggestions 目 录 1 电子商务概况 1 1.1 电子商务的概念 1 1.2 电子商务的一般特征 2 2 茶叶行业与电子商务 4 2.1 国内外发展现状 4 2.1.1 我国茶叶行业电子商务应用现状 4 2.1.2 国外茶叶行业电子商务应用现状 4