网络服装搭配网创业策划书.doc

创业策划书 浙江师范大学心想事成创业团队 组长：虞思敏 组员：张佳萍 刘燕艳 史剑锋 周春晓目录 1.执行总结································································1 1.1公司简介····························································· 1 1.2 服务宗旨······························································1 1.3 公司性质······························································1 1.4 公司经营理念和目标····················································1 1.5 市场··································································1 1.6 投资与财务····························································2 1.7 组织与人力资源························································2 2.市场环境分析····························································2 2.1市场需求······························································2 2.2 行业现状······························································4 2.3竞争者·································································5 2.4技术·································································· 9 2.5市场SWOT分析·························································9 3.目标定位与选择··························································10 3.1目标客户······························································12 3.2业务定位······························································12 3.3合作对象定位··························································12 3.4公司选址······························································13 4.网站规划································································11 4.1栏目结构设计··························································11 4.2 网站模块······························································11 5.公司战略································································13 5.1 总体战略······························································13 5.2 发展战略····························································· 13 6.营销战略································································14 6.1产品与服务····························································